SALES PHILOSOPHY
With more than two decades in sales and sales team management, I have expertise, experience and education that inspires confidence. My sales philosophy is based on the idea that every client that you encounter is different in needs, communication style, and their objections. A salesperson should be able to listen to the client, understand how they would be best communicated with, and be able to use a body of knowledge to connect with that client to close the sale. Training gives knowledge, knowledge inspires confidence, and confidence gives a sales person the advantage in the sales process. No matter what you're selling, this holds true! I love teaching sales teams how to use that philosophy to grow their sales and be more efficient at getting their clients into the right product or service with the least effort. I am available for contracts, coaching or full sales team management.
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Some Well-Known Sales Techniques
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If you've been in the industry as long as I have, I'm sure you've all heard all the acronyms over the years, ABC, FAB, FUD, LAIR, blah blah, blah. I've worked in systems that employ all, some, or none of these techniques. It's understanding all of them at a deep level that allows a sales team to succeed. One size does not fit every client, but knowing all of the techniques makes me a better team leader, as I can code-switch between techniques depending on situations and clients' needs. It used to be true that the highest profile buyers couldn't be marketed to in traditional ways - they don't look for coupons, they're not interested in watching TV with commercials. Well, hey, that's still true. What's interesting is that all buyers, even lower demographic-level buyers, are able to avoid our traditional marketing tricks. You have to innovate to be able to reach them, and innovation is something I can help with. Below are a few types of sales I've had experience with, and I can use that knowledge to help to lead your sales teams to success.
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